Recently, Bond Brand Loyalty, an agency that focuses on loyalty marketing specifically, released a report that found 29 per cent of consumers said they would not be loyal to a brand without its loyalty program.
This is no small thing, though guaranteed no small number of successful people will be deluding themselves that it is.
People are increasingly disengaged and disenfranchised, but that doesn't mean they're sheep. On the whole, quite frankly, we're all getting a little tired of the pseudo-Machiavellian manipulations of media, politics and most other people who rely on us to pay their bills - especially as they are doing an increasingly poor job of it.
We have always been able to smell a fake a mile off - the problem is, there's not been much authenticity to choose from. In fact, salesfolk have been attempting to fake authenticity or attack opponents instead of actually doing the harder work of design thinking their products, service and presentation.
Don't tell me how good you are, or how bad your opponents are - show me. Better yet, engage with us, make us agents of our own experience. Create a Community of Engagement where we all have a bit of ownership, a chance at legacy.
But don't tell us that you are the only vehicle for our success or our salvation, especially if you're a Political Party. We know you're all human and are seeing, in 48FPS, you're flaws up close and personal. Try to hide, try do deflect, but we've seen that movie before, too.
Fake doesn't work and, as we become increasingly connected in social murmuration, we are rejecting it collectively. Be real, add value, be committed and have a purpose larger than your own gain. That's the future of success.