How can individuals best be encouraged to take more responsibility for their well-being and their environment or to behave more ethically in their business transactions? Across the world, governments are showing a growing interest in using behavioural economic research to inform the design of nudges which, some suggest, might encourage citizens to adopt beneficial patterns of behaviour. This presentation will outline the features of the nudge approach, and will discuss some of the related policy interventions that have been proposed.
Design. Nudge. Patterns. Behaviour.
The only thing missing, I'd argue, is maps.
Of course, if you want to convert the way people behave, someone has to set the standard.
Therein lies the rub - policy makers can nudge all they want, but if you truly want to convert the way people behave, you've got to lead by example.