- Simon Sinek
It's totally true.
Money is about status - if people think you'll work hard because you want to strengthen your brand, they might invest in you, but they'll know you have built-in limitations. What doesn't help your brand won't interest you.
Security is about comfort - if people think you'll work diligently so that you don't lose your job, they might invest in you as they'll find some comfort in that, too. It'll be apparent to everyone, though, that comfort is a glass ceiling.
Legacy - that's something different. When people see that you have an inspired vision of how the world can be and what their life would be like in it, then the goal doesn't become a benchmark, but a destination.
When you inspire people, that's when they'll follow you.