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Recovering backpacker, Cornwallite at heart, political enthusiast, catalyst, writer, husband, father, community volunteer, unabashedly proud Canadian. Every hyperlink connects to something related directly or thematically to that which is highlighted.

Tuesday 24 July 2012

The Spatial Genetics of CRM





Of course, when the average bear refers to CRM, they're thinking customer relationship management - not cis-regulatory modules.  When you strip away the context and look strictly at the content, though, is there much difference?

Whether your business is genes or people, the same rules apply - you're looking at an organic system that functions in organic ways across a temporal map.  We like to look at the world, relationships, time, etc. as being along a line - poverty is a separate issue than gun crime, mental health is a separate issue from labour, politics is separate from behaviour, so on and so forth.

While this might be easier for us to understand and allows us to "strip away the fluff" and focus on core messaging, we do ourselves no favours when we ignore complexity because it makes us uncomfortable.

Life isn't a time - it's a map.  You can't effectively navigate your way if you don't know the terrain.  Perhaps, in the land of the blind, the one-eyed man is king, but whoever sees with both eyes is the navigator.

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